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Frequently, purveyors traveled with small carnivals known as "medicine shows" that would put on small vaudeville-style performances to attract attention, then end with a huge ad for the medicine. Often shills in the audience would offer testimonials to the medicine's results and encourage the real audience members to buy.

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13y ago
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12y ago

The phrase "patent medicine" originated in the 17th century. For information on products from this era, see the link below.

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Q: Who invented patent medicine?
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