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Who is in charge of determining TV ratings?

Updated: 8/20/2019
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11y ago

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The Nielson Company determines TV ratings. They measure the percentage of homes tuned into programming and also the Demographics of the viewers. They sample then extrapolate to determine the "ratings" of a TV show.

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11y ago
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Q: Who is in charge of determining TV ratings?
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Why does more viewers for news channels mean more money?

In the United States, broadcasting is "commercial"-- this means it is supported by advertisers. Radio and television stations sell commercial time (30 seconds, or 60 seconds) to advertisers, and that money helps pay the operating costs of keeping stations on the air. But determining how much to charge a potential sponsor is based on the station's ratings-- how many millions of viewers a station or network has. Ratings companies perform audience research surveys on a regular basis. In the case of TV news, the larger the number of viewers they can promise an advertiser, the more money they can charge that advertiser to be on the station. Thus, Fox News (to cite one example) could charge more money for a commercial than its competitors, since an advertiser's message will be seen by more people who watch cable TV. Similarly, NBC Nightly News, which often has the highest ratings on the broadcast networks (and whose ratings are higher than Fox's), could charge more than all of its competitors, since it can promise millions of viewers to any sponsor who wishes to advertise during the newscast.


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Where can I get TV ratings online?

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When was Charge - TV series - created?

Charge - TV series - was created in 2007.


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http://www.zap2it.com/tv/ratings/


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How do TV ratings affect TV shows?

They don't have effect on the content [typically] but television ratings are what networks use to charge advertisers. The number one show for the 2016-2017 season was The Big Bang Theory [when you exclude sports programming] so CBS can charge advertisers more money for ad space since they know an average of 19 million people watched this past season as opposed to a shows on The CW for example whose highest viewed show was Supergirl seen by an average of 3 million people. So bottom line, ratings affect whether TV shows remain on the air or not. If a show can't make advertising money for its network, it gets cancelled.


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Who gives TV shows their ratings?

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How can I find ratings for LCD HD televisions?

There are many ways to find ratings for LCD HD televisions. One of the most reliable ratings companies is Consumer Reports. Their ratings are available via print in magazines and also online.