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During World War II it was difficult for Coca-Cola to ship their product/syrup to their plant in Germany due to wartime shipping restrictions. Fanta was the creation of a German-born "Coca-Cola Man", Max Keith, who was acting without direction from the Third Reich or from Atlanta, Georgia. Keith, the CEO of the German plant, was merely trying to preserve the Coca-Cola company's assets as well as protect its employees by way of keeping local plants open and operating. In his own attempt to save the German plant....Fanta was born in 1940.

Keith needed a product to keep the plant in operation and devised a fruit flavored drink made from available ingredients. Using apple fiber remaining from cider pressing and whey, a byproduct from cheese manufacture, Fanta was created and became quite popular. The original German Fanta had a yellow color and a different flavor from that of Fanta Orange. The flavor varied throughout the war, depending on the ingredients used.

The name 'Fanta' was coined during an employee contest to name the new beverage. Keith told them to let their Fantasie (German for "imagination") run wild. On hearing that, salesman Joe Knipp spontaneously arrived upon the name Fanta.

After World War II, Fanta was introduced to the United States by Coca-Cola, and in 1960 they bought the trademark. What had been known as Fanta Klare Zitrone ("Clear Lemon Fanta") in Germany, was introduced to the United States as Sprite in 1961 to compete against 7-Up.

Max Keith could have let the German plant close down and bottled Fanta on his own due to the fact that he acted alone in it's invention. But instead of caving in to the pressures of becoming a Nazi, he kept the plant alive and welcomed Coca-Cola back to its German operations after World War II. And, although Keith could have made a fortune selling Fanta under his own name, he turned over all of the wartime profits, as well as the new soda, to Coca-Cola. During the time that Keith had essentially saved the German plant, the headquarters in Atlanta had no way of communication, and had learned that Keith may be a Nazi. They had him investigated and later found out that Max Keith had remained loyal to Coca-Cola and (among many other positive things) was the reason that they were able to restart production immediately after the War.
Fanta is a global brand of carbonated soft drinks from the Coca-Cola Company. The drink debuted in Germany in 1941 (during WWII) and originally sold only in Europe.

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Q: Who is the founder of fanta soda?
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