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Who wrote the book Principles of Marketing?
The author of the book Principles of Marketing is Peter Kenen, a Senior Fellow on the Foreign relations in International Economics and Walker Professor of Economics and International Finance at Princeton.
Who wrote the book Principles of Macroeconomics?
N. Gregory Mankiw wrote the Book of Principles of Macroeconomics. The Book of Principles of Macroeconomics 6th edition was published on February 4th, 2011.
Which marketing book is prefered to start reading first Marketing Management Philip Kotler Or Principles of Markiting Philip Kotler?
Principles of Marketing by Philip Kotler should be read before Marketing Management by Philip Kotler.
Who wrote the well-know book Elements which is the basic for modern geometry?
Euclid.
Who developed the six components of microenvironment?
The six components of microenvironment were developed by the founder of the marketing discipline, Jerome McCarthy, in his "Basic Marketing" book from the 1960s.
What is a created market?
i belive that it was Alfred Marshall but he also wrote a book called Principles of Economics in 1890.
Which is the best text book for study basic electronics in india?
Principles of electronics : v k mehta
Who coined the term 4Ps?
The term "4Ps" was coined by Neil Borden in 1953, in his article "The Concept of the Marketing Mix." It was popularized by Philip Kotler in his book "Principles of Marketing" in the 1960s.
Who wrote the book 'The Seven Principles for Making Marriage Work'?
'The Seven Principles for Making Marriage Work' was written by John M. Gottman. This book offers advice to people interested in a long-lasting, loving marriage. It was published in 1999.
When were the principles of marketing research first set forth?
In 1919 Professor C. S. Duncan of the University of Chicago published Commercial Research: An Outline of Working Principles, considered to be the first major book on commercial research
Who wrote the book principles of geology?
The book "Principles of Geology" was written by Charles Lyell. Published in the 1800s, it laid the groundwork for modern geology by proposing the concept of uniformitarianism, which suggests that Earth's geological processes have been consistent over time.
Who wrote first book of physics?
The first known book on physics was written by the Ancient Greek philosopher Aristotle, called "Physics" or "On the Heavens." This book laid the foundation for many fundamental principles in physics and natural philosophy.
