The author of the book Principles of Marketing is Peter Kenen, a Senior Fellow on the Foreign relations in International Economics and Walker Professor of Economics and International Finance at Princeton.
The closest match found for a book with this title was: Basic Marketing: Principles and Practice and this was written by Tom Cannon. Hope this helps!! There are very useful bookfinder websites around!
N. Gregory Mankiw wrote the Book of Principles of Macroeconomics. The Book of Principles of Macroeconomics 6th edition was published on February 4th, 2011.
Principles of Marketing by Philip Kotler should be read before Marketing Management by Philip Kotler.
i belive that it was Alfred Marshall but he also wrote a book called Principles of Economics in 1890.
The term "4Ps" was coined by Neil Borden in 1953, in his article "The Concept of the Marketing Mix." It was popularized by Philip Kotler in his book "Principles of Marketing" in the 1960s.
'The Seven Principles for Making Marriage Work' was written by John M. Gottman. This book offers advice to people interested in a long-lasting, loving marriage. It was published in 1999.
In 1919 Professor C. S. Duncan of the University of Chicago published Commercial Research: An Outline of Working Principles, considered to be the first major book on commercial research
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Carl Menger wrote Principles of Economics.
The book "Principles of Geology" was written by Charles Lyell. Published in the 1800s, it laid the groundwork for modern geology by proposing the concept of uniformitarianism, which suggests that Earth's geological processes have been consistent over time.
The first known book on physics was written by the Ancient Greek philosopher Aristotle, called "Physics" or "On the Heavens." This book laid the foundation for many fundamental principles in physics and natural philosophy.
The book Acne Free in 3 Days was written by Chris Gibson and edited by Universal Marketing Media Inc. You can purchase this book on Amazon for about $46.99 new.