Why McDonald was's successful in Moscow?

Answer 1

THIS ANSWER IS GIVEN BY MUHAMMAD QAISAR SADIQ SUPERIOR UNIVERSITY LAHORE McDonald's in Moscow . The Moscow McDonalds is the largest in the world. The expansion of McDonald's Canada to Russia was accomplished after thirteen years of difficult negotiations and an investment of $50 million. McDonald's has built an entirely indepdent Russian organization with its own farms to supply potatoes and it's own processing plants to make hamburger buns, apple pies, and other food products for the restaurant. Profits will be small at first, with a 50-50 split between the company and the Russian government. Business is conducted entirely in Russian rubles that are nearly worthless outside the country. If McDonald's Canada wants to take any profit out of Russia they will have to do so by buying Russian products with rubles and then exporting them to Europe or North America for sale. However, McDonalds isn't worried about exporting profits. They are investing in more restaurants and plan to eventually sell Big Macs all over the country. If the Canadian's gamble pays off and the Russian economy prospers they will make an enormous fortune for a comparatively small initial investment. Key success factors of McDonald's Moscow? They found all the raw materials were available locally, except the potato which was not the size as per the standard of McDoanld’s for making French fries. So, they brought one agronomist under whose supervision, they imported potato seeds from Holland and planted those in 3 farms. They were magically successful and there was 100% yield. Four management trainees were hired locally. They were taken to Canada where they were given a nine months extensive training in a university on burgerology. After they finished their degree, they came back and started recruiting the other 630 crews. They gave a recruitment advertisement in a local newspaper. They recruited the crews from the local market. These crews were also given training how to serve the customers. The four management trainees were initially given the responsibility to lead the crew team. Finally, the number of crews went up to 1200 under the supervision of 6 western supervisors. The crews were trained up from the very beginning