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Mark up is lower than desired or large impairment losses of inventory.

Stock theft or stock damage could be a reason.

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Q: Why a company may not achieve its target gross margin?
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Why a business may not achieve its target gross margin?

the business might have offered customers too much trade discounts and might have not effecyively managed their cost of sales.


Why is it important to achieve a high gross margin?

The higher the gross margin the more profit you can make. Gross margin is the difference between cost and original sell price of a product. it is you the original conceived profit. Obviously the higher the gross margin the more profit possible. (That is as long as a customer will pay that price!!)


Candy Company had sales of 240000 and cost of goods sold of 108000 What is the gross profit margin?

Gross profit = sales - cost of good sold Gross profit margin = gross profit / sales *100 Gross profit = 240000- 108000 = 132000 Gross profit margin = 132000/240000 *100 Gross profit margin = 55%


What is the average profit margin for a small company?

When we speak of margin we are referring to the fact that we are comparing the profit as a fraction of net sales (Turnover). It is usually referred to as the gross profit margin and one must not confuse this with gross profit mark-up which is expressing gross profit as a percentage of the cost price of goods sold. Naturally the average is the result that we achieve when we compare the gross profit for one year with the Turnover of the same year and express it as a percentage.


Is a company's gross margin effected by the inventory cost flow method it uses?

no


Discuss the relative importance of BOTH gross profit and contribution margin?

Gross profit and the contribution margin are both important factors for a business' accounting functions. The gross profit allows the company to keep track of its revenue compared to expenses. The contribution margin allows the company to track the sale price of their products in relation to their costs to manufacture them.


What is gm percentage?

Gross Margin % which is calculated as Gross Margin / Sales


What is LTM gross margin?

Last Twelve Months Gross Margin


Calculate gross margin percentage?

Gross Profit/Net Sales = Gross Profit Margin.


What is the difference between gross margin and profit margin?

Gross Margin = (Gross Profit/Sales)*100 Gross Profit = Sales - Cost of Sales Or in words, the Gross Margin is an expression of the Gross Profit as a percentage of Sales, where the Gross Profit is Sales minus the Cost of Sales.


What is the difference of gross profit and gross margin?

Gross profit is the amount of profit in dollars...gross margin is the % profit to expenses


How do you calculate gross margin ratio?

gross margin ratio is calculated as >GROSS PROFIT/NET SALES