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Consumers have different needs and goals at different stages in their lives. An apartment dweller has no use for a lawnmower, for example. However, if that apartment-dweller moves to the suburbs, he or she may suddenly have a need for a variety of goods, including a lawnmower. People with young children have needs for all sorts of products that they did not need at all a few years earlier. As people reach middle age, they have often acquired most of the things that they aspired to, so their needs shift to maintaining their lifestyle, rather than acquiring more things.
Marketing can create aspirational desires which (falsely) perceived as needs. This can motivate many people to acquire the "latest and greatest" products which, by definition, are constantly shifting, even though they have no genuine need for them. This is similar to fashion, which substitutes constantly-varying form or style for actual change in consumer goods. Fashion induces aspirational desires which may have nothing to do with actual needs, but motivate consumers none the less.
Wiki User
∙ 12y ago
Wiki User
∙ 9y agoConsumer needs and goals are constantly changing because their lives change. When you life changes, you will not have the same needs.
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