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Marketing is fast paced industry that focusing on putting the best image forward of a product or service. However, marketers must still be truthful about their products so that ethical issue will not arise. For, example a company should not make outlandish claims about a new product. Additionally, marketing should not try to stress consumers to purchase a service. For example, the company shouldn't target the elderly for services that are not helpful to them.
Wiki User
∙ 9y ago
Wiki User
∙ 10y agowhat is the role ethics for marketing management
Wiki User
∙ 13y agoPracticing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.
Wiki User
∙ 9y agoBecause in marketing, one need to deal with trust . so, with out ethical issues , the business men would face problem in marketing.
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