answersLogoWhite

0


Want this question answered?

Be notified when an answer is posted

Add your answer:

Earn +20 pts
Q: Why are most retailers essentially supply chain companies since?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

What are elements of supply chain?

the six key elements of supply chain are 1)Production 2)Supply •3)Inventory •4)Location •5)Transportation • •6)Information


When customer driven supply chain management is not useful?

A customer driven supply chain isn't useful if it isn't effective. If a supplier can't get supply products customers need, then it isn't useful.


Distribution or dispersal takes place in which segment of the supply chain?

Downstream.


How do you enhance customer service through supply chain management?

Supply chain management is based on a simple philosophy - Analyzing all the links between all the businesses and industries that contribute in major ways before the final product or service is delivered to the final consumer. The one thing that makes supply chains work well is information sharing. When information is shared openly and in a timely and detailed manner, all members of the supply chain are able to make decisions and adjust to changes promptly. There are concerns that some companies may be unwilling to participate in supply chains because the information sharing requirement makes them uncomfortable. In fact some companies are afraid that making such information available in such levels of detail may actually place them at a competitive disadvantage if security is compromised and the information is exposed. However, companies such as Dell have proved that an effectively designed and managed supply chain is clearly a boost to business. Customer service can be enhanced in the following ways by an effective supply chain; Better product delivery With quality information available across all the major points in the company's supply chain, the performance of the company in delivering the correct product, to the correct place, at the correct time, in the correct condition and packaging, in the correct quantities, with the correct documentation, to the correct customer will increase significantly and customers will be served better. Better responsiveness When the supply chain is running effectively, it becomes easier for a company to provide accurate information to it's customers regarding any product or activity because the information is readily available. You can understand this by looking at how a tracking service for a postage company allows customers to find out precisely where a package has reached. Better reliability As a result of the first two points, if the supply chain becomes more reliable, the individual member companies (called partners) also become more reliable, at least from a customer service point of view because they tend to give more reliable deliveries and responses to queries. Faster Responsiveness - The speed at which a supply chain provides products to the customer and resolves their problems improves dramatically, primarily because obtaining the information that customers need requires less effort and fewer procedures. Without supply chain management, many departments requested information from the partners by placing telephone calls. After the call was made, an employee was assigned to handle the particular query. Responding to the queries frequently involved counting items and retaking stock and other time -wasting procedures. Real time information systems in a well designed supply chain eliminate all these procedures and giving speedier returns. Supply Chain Flexibility - A company participating in an effective supply chain will be able to respond to the market place or customer changes to gain or maintain a competitive advantage because all the partners act as sensors for each other in the marketplace.A company could detect changes very quickly in customer tastes in fashion, for example, by noticing changes in figures obtained from partners along the chain. Finally, the company could provide more flexible offerings such as more flexible returns policies and more effective relationship marketing etc. All these go to enhance customer service, leading to improved customer's perceived value of the company and ultimately to competitive advantage.


How does supply chain and logistics management relate to marketing strategy?

Yeah, so supply chain and logistics management simply relate marketing strategy. It's always been that way and always will in all likelihood remain be that way, too

Related questions

What part do retailers play in the supply chain?

The part retailers play in the supply chain is selling products to consumers. The retailer is the middle man between the manufacturer and the consumer of the product.


Where can one locate the high pay job as supply chain manager?

To find jobs as a supply chain manager, one should visit stores that offer these roles. Most companies such as retailers, government agencies and technology firms offer these openings.


Why do retailers now have the power in the supply chain?

To Control their own company


How have recent advances made supply chain information technology systems more effective?

the recent advancements made in the IT systems help the companies to get the visibility in the supply chain and to communicate with supply chain partners instantly in oredr to keep their supply chain very competitive. the recent advancements made in the IT systems help the companies to get the visibility in the supply chain and to communicate with supply chain partners instantly in oredr to keep their supply chain very competitive.


Manufacturing and supply chain in international business?

Manufacturing and supply chain in international business are by far the largest companies employing logicians.


What is the link between inventory and supply chain management?

In order to keep an accurate inventory, you must have a well managed supply chain. The supply chain is what "feeds" a companies inventory. They are directly related.


What is chain of distribution?

The chain of distribution is the avenue by which products reach retail shelves. It consists of trucking companies, wholesalers, and retailers.


What is a supply chain and who is involved in it?

A supply chain is all of the companies and people involved in producing or manufacturing a product, placing it in a retail store, and then getting it to the customer. The supply chain would be a total of all parties involved in this.


How is RFID related to the supply chain?

RFID (radio frequency identification microchip) is related to the supply chain because it allows companies to track any box or pallet at each stage of its supply chain. Companies can find out what the product is, where it is from (manufacturer), etc. It improves the efficiency of a supply chain because a whole pallet can be scanned instead of each individual item (bar code).


What is supply chain software?

supply chain software is a program which allows companies to multi task certain fields of their business. functions of supply chain software can range but usually controls supply inventory and inventory control. they can get as complex as having control of payroll and account management.


What is a quality supply chain?

A quality supply chain is what companies will address in managing quality assurance in the manufacturing of a product. If there is an error or poor product, investigation is necessary and correction can be immediate.


What is the role of the retailer in the Supply Chain?

Retailers play a crucial role in the supply chain by connecting manufacturers and wholesalers with the end consumers. They are responsible for product selection, pricing, promotion, and providing a convenient point of purchase for consumers. Retailers help move products efficiently through the supply chain and play a key role in maximizing sales and customer satisfaction.