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Why are shoes called Mary Janes?

Updated: 9/23/2023
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The shoes traditionally known as Mary Janes are named as such because of how they were originally marketed. In 1904, Richard Felton Outcault licensed his cartoon character "Mary Jane" from the comic "Buster Brown" to the "Brown Shoe Company". The character wore the shoes and rose to popularity because of the St. Louis World's Fair. Thus, the shoes came to be named after Mary Jane herself, because people associated the brand of shoes with the cartoon character.

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Boys wore strap shoes or Mary Janes at least into the 1940s in the USA. In Europe boys wore that style of shoe into the 50s and 60s. The strap shoe was never called a Mary Jane in Europe. Even in the 70s, 80s, 90s boys wore the style for special occasions, especially if they were children of upperclass parents. White or black patent Mary Janes for boys were worn for weddings and other very dressy occasions. Pictures in Vanity Fair as well as other glossy mags showed boys in dressy outfits (often shorts, shirt, tie, white knee socks) wearing Mary Janes. Fancy sailor suits are still worn with white knee socks and Mary Janes. Young boys have also been seen wearing Mary Jane tap shoes, especially those with the laces instead of buckle. We still see pictures of little boys in T straps (which some call Mary Janes).


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In the original story, Alice wears black Mary Jane shoes. You can find similar styles of Mary Janes in stores today, as they are a classic and timeless shoe that remains popular. Look for black Mary Janes with a strap across the top of the foot for a style reminiscent of Alice's shoes.


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It depends. In glitz pageants, white Mary Jane shoes are practically required. Some people decide to wear Mary Janes at natural pageants; others do not and instead buy kid-sized heels. You can find Mary Janes in the related link. You can find various styles of kiddie heels in the related link.


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