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  • Potential advertisers want to know what kinds of people use the sites and the sites have to be prepared to tell them. The advertisers want to know so that they can decide which sites are worth advertising on and how best to advertise to the people on the sites they choose.
  • Networking sites want to know that they are attracting people that are most likely to be of value to advertisers. They also want to avoid attracting undesirables.
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10y ago
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1w ago

Social network sites collect user information to personalize the user experience, optimize content recommendations, and target advertisements more effectively. This data helps them understand user behavior, preferences, and Demographics, which in turn allows them to generate revenue through targeted advertising and improve overall user engagement.

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