To make money of course.
Taking out insurance is a sensible precaution. If you are going to do it then the banks would much prefer that they make money out of it than some other organisation.
Bankassurance is not at all a threat to Insurance Companies. Rather they are joining hands with them to tap their existing clientele base. Though direct contact by Agents is more , banks have of late showing inclination in selling insurance products for mutual benefits.
Because they can make a profit by selling those insurance products to you. If they sell insurance products, the insurance company pays them a commission. Also, in most cases, the insurance company they are tied to is a subsidiary of the parent bank and hence it is easy advertisement and publicity for their own sister concern.
Guess products liability.
Actually 'selling insurance products' is a misconceived notion.Insurance products are not sold, but purchased, because it is only after much persuration that the prospect agrees to buy the policy, where the toil of the agent plays the pivotal role.
Give the sales team an incentive to sell more insurance products. If they get paid more to sell insurance, then they will sell more insurance.
Sun bank offers services like deposit acceptance, loan granting, selling investment products, selling insurance products, and providing safe deposit lockers.
Horace Mann is a private insurance company selling products for profit. Their products are not insured by any government authority.
Bankassurance works both way. It can be an additional service/product of the bank which can be offered to their clients. Through this, banks will have the opportunity to make an additional profit and at the same time it can help their client to manage their money in the right way, of course with the help of the insurance provider. On the otherhand, insurance company will also have the opportunity to increase their distribution channel to sell insurance product directly to their target market. Advantages: 1. Exposure for both insurance company and banks 2. Direct Selling for the insurance company through banks 3. Additional distribution channel for the insuraance company 4. additional income for the banks
In general banks lend money and pay interest on savings. The large banks often are in insurance and fiancial planning as well, thus some banks do more than normal banking activities.
Cross-selling refers to selling multiple types of products. Often, this term is used in conjunction with insurance policies. Cross-selling can benefit a company by increasing revenues, offering customers greater choice, and reducing competition.
By Selling Products By Selling Products
banks accept deposits,grant loans,sell insurance products,sell investment products like mutual funds and provide safe deposit lockers and vaults.