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In Rome names and titles were seen as the reflection of a persons public image (In the same way that Marion Mitchell Morrison felt that he should use the name John "Duke" Wayne when he became a rough tough cowboy star). When Octavian was "Octavian" he was a heavy handed ruler but assumed the name Augustus in January 27 BCE to reflect his new titles of Augustus and Principest. The name Augustus was essentially a public relations move as it means "the illustrious one", he was hopeful that the citizens would think of him in this new nicer role and forget his bad habits and cruelty as Octavius.

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9y ago
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11y ago

Gaius Octavius, changes his name to Augustus Caesar when he came to be the Emperor of Rome. He did it as a power symbol: the name "Augustus" is Latin (Roman Language) for Great. Basically he thought "a new title, new name..."

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12y ago

Octavian never changed his name to Augustus. Augustus was a title that the senate gave to him and consequently he is known to history by his title.

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Q: Why did the Roman Emporer Octavian change his name to Augustus?
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