Why did Kellogg discontinue the cran vanilla crunch cereal?

Answer 1

I asked this same question to their customer service department over a year ago. They informed me that it was due to the item's poor sales.

Thank you for contacting us regarding Kellogg's® cereal products. It's always great to hear from consumers who are trying to find our products because it lets us know how much you enjoy them.

We are sorry to tell you that this product was discontinued. We understand that you enjoyed Kellogg's® Cran Vanilla Crunch, but unfortunately, stores only want to stock the fastest moving products. If the stores start to discontinue an item, we find we cannot produce the smaller volumes the business demands. It is always difficult for us to make the decision to discontinue a product, as we know it is always someone's favorite. At this time, there are no plans to reintroduce the item.

We know that it will be hard to find a replacement, but we are always developing new products so we are sure that you will soon find another favorite!

Please be assured that your wish to have this product back on store shelves has been shared with the appropriate department. We appreciate your interest and loyalty to our brands and trust that we will continue to meet your needs for many years to come.

Sincerely,

Davina L. Luna

Consumer Affairs Department