Nike has changed its logo as part of what is known as Brand Re-positioning exercise. Everything was redone. Right from T shirts to equipments to accessories. Very recently, axix bank and Hindusthan Unilever would be a close example of doing the same exercise.
1.7 billion
nike
about 1.7 billion dollars a year
its so that nike becomes more famous and because the fans of the sponsors will think that nike is good company and that the athletes will choose a good kit so this way people will be motivated to buy nike products and nike profits and so does the athletes that use nike's products.
Nike uses a large amount of advertising and marketing to sell their athletic products. To sustain relevance the company responds to trends quickly.
The Nike "Swoosh" is the biggest advertising sport logo for many years running.
Nike is the brand name, and its logo is called the Nike Swoosh.
NIKE
The abbreviation of Nike is just Nike, or the Nike logo which is known as the "Swoosh".
the Nike logo represent the wing of the goddess Nike. she was goddess of victory and was used by Nike in the context that if people wore their shoes they would be victorious.
nike
Nike spend aproximately $2 Billion a year on advertising!
Nike
The Nike brand uses a logo called 'Swoosh' which looks like a tick.
In the middle there is his logo, the TW. Above his left ear there is the logo of the irons he uses, the Nike Victory Red. Above his right ear is the ball he uses, the Nike One and there is also the Nike swoosh logo at the back of his hat.
It stands for a check.
nike