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The taste for vernacular literature like the chanson de geste developed in the twelfth century due to a growing desire for stories that ordinary people could understand and relate to, as opposed to the Latin works that were more exclusive to the clergy and nobility. This shift was also influenced by the rise of French as a literary language and the cultural exchanges in medieval society.

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Q: Why did taste for vernacular literature such as the chanson de geste develop in the twelfth century?
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