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Symbolism and Symbolic Meanings
Santa Claus

Why did the traditional color of Santa Claus's suit change from green to red?


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April 11, 2014 6:32PM

Santa was first depicted wearing red, by cartoonist Thomas Nast in 1863, but up until the 1950's Santa was normally depicted wearing a green suit, sometimes also brown and white.

His suit changed to red after Coca-Cola started running an ad campaign. The artist Haddon Sundblom, who painted him for this ad, dressed him in red to match Coca-Cola's color scheme.

After a short time, this became the popular color for Santa's suit and is these days the norm.