Why did the two florists get married?

What is the difference between an Internet florist that ships directly and one that uses a network?

Internet florists falls into two basic categories, ones that ship their own flowers directly to you, and ones that uses a network of local florists to deliver the flowers. Internet florists with networks generally use FTD or Teleflora. These networks have a long history and work well in connecting mom-and-pop florists across the country. Examples of Internet florists that use networks include Bloomology.com and Flowers Across America. Internet florists that ship their own flowers include Floweria, KaBloom, and Organic Bouquet. These ship directly from a central farm or warehouse, or through an independent network of florists. They often offer a better price and fresher flowers because there is no middleman.