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Why didn't VW managers more accurately forecast the sales potential for the new beetle?
Wiki User
∙ 11y ago
This seems to be an essay question for various schools. There is no easy answer to sales forecast failures or successes. In this case VW was looking for the New Beetle to be a 'halo' car that would drive sales of it's mainstream models, but not outsell them. They underestimated it's appeal and the oncoming popularity of the 'retro' styling other new car manufacturers jumped on afterwards.Car manufacturers in general did not recognize the market for this new retro styling approach until after VW's success. VW essentially took a chance and broke new styling ground with this car with results no one predicted. In hindsight, playing on one of the most iconic vehicles ever created was a good move for VW, it could have easily been a disaster also.
Wiki User
∙ 11y ago
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What was the problem in the lion and the beetle?
In "The Lion and the Beetle," the lion's arrogance and pride prevented him from seeing the potential threat posed by the tiny beetle. The lion underestimated the beetle's intelligence and ability to outsmart him, leading to his downfall in the end.
Where can a potential buyer find information about a Volkswagen Beetle?
Wikipedia has detailed histories of all kinds of makes and models of cars, particularly classics such as the Beetle. For the newer models the Volkswagen website can provide information, and for specific enquiries there are many enthusiast forums that can be searched or directly posted to.
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