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Price discrimination is based on the idea that each customer has his or her own maximum price he or she will pay for a good. If a monopolist sets the good's price at the highest maximum price of all the buyers in the market, the monopolist will only sell to the one customer willing to pay that much. If the monopolist sets a low price, the monopolist will gain a lot of customers, but the monopolist will lose the profits it could have made from the customers who bought at the low price but were willing to pay more.

Price discrimination recognizes that groups of consumers are willing and able to pay different amounts for a good. (gradpoint)

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Damion Dooley

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Q: Why do companies practice discrimination?
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