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Q: Why do company or individuals need to market themselves?
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in order to answer this we need to know what company you are talking about.


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If employees are able to manage themselves, then they need less management by managers, who otherwise are likely to be overworked, and who will not appreciate the lack of responsibility shown by people who do not manage themselves.


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Individuals need to own resources in order to make free choices.


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The best way to market a company is to find out who is your target market. A target market is a group of customers that need your product or services. To find your target market, requires researching. My suggestion is to find your local library and do some research on target marketing. Look under the business section for marketing.


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Individuals and businesses need control over profits, use, and distribution of goods.


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You invest in the stock market by buying shares in a company. You need to do research on companies before you invest. Make sure to diversify. Then you can contact a broker.