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Colouring is added to drinks to differentiate products and also to get a good colour. Colour perception by the customer drives more sales.

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8y ago
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12y ago

Simply to make the drink look more appealing. Natural orange juice straight from the fruit is a very pale orange. Manufacturers add colouring to Orange Juice to make the colour more vivid.

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11y ago

companies use artificial things sometimes to give it more flavor or just basically to add colors to things

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Q: Why do factories put food coloring in drinks?
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