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They say the first taste is with the eye. Manufacturers add artificial colours to make food and drink products more appealing to consumers. Would you rather eat a cupcake with red icing, or grey icing? Would a breakfast cereal be as enticing if it were kind of grey instead of golden brown? Try this experiment: blindfold a friend or two. Then have them take a sip of Coca Cola. See if they can guess what they drank without getting to see the dark brown fizzy liquid. It is surprising how many people cannot identify it.

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Q: Why do manufacturers use artificial colors?
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