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That is a simple answer - to make you have to walk past everything else in the store to get to it! The idea is that you'll probably see something else you want before you get to the milk and come out with several things.

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6y ago
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15y ago

Because it is an item that is often bought, By putting it at the back of the market you increase the chance of more things being bought while going to and from the back.

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Q: Why do people put milk in the back of the supermarket?
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