Basically because in the modern world the candidate with the most funding is likely to win.
"Hard money" is money that is given to political parties in support of candidates.
Soft Money
Answer this question… political parties.
"Hard money" is money that is given to political parties in support of candidates.
They may have issues with finding money for campaigns. There an also be trouble finding a candidate to back.
The parties have become weaker because voters, candidate selection methods, and campaign-finance laws have changed. Voters now get a lot of information from the media and are more likely to think of themselves as independents; caucuses and primary elections have largely replaced a party choice of nominees; and campaign-finance reform laws have hurt the ability of parties to raise money.
Hard money is subject to reporting requirements because it includes direct contributions to candidates or political parties which must be disclosed. Soft money, on the other hand, refers to funds donated to political parties for activities not directly supporting a specific candidate and is subject to less stringent reporting requirements.
Each party have specific goals which can be found in writing on line or in their handout materials. These ideas or beliefs are called the Party Platform. One major goal of any party is to win elections.
From the public
Interest groups can influence political parties by providing financial support, mobilizing grassroots campaigns, offering expertise on policy issues, and shaping public opinion through advocacy efforts. They can also influence party platforms and policy decisions by lobbying party leaders and representatives.
"Hard money" is money that is given to political parties in support of candidates.
Third parties often face barriers such as limited financial resources, less media coverage, and exclusion from debates. Additionally, many voters feel constrained by the two-party system and fear "wasting" their vote on a third party candidate. These factors make it challenging for third parties to attract enough support to win elections.