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It's not that "you," or anyone else in specific, do it, it's that it has always ended up this way. You can even go back to the Bible to see it. On the holy days ("holidays", in modern parlance), merchants knew that the people would flock to the temple at Jerusalem, so they would, too. The city became so crowded with "tourists" and merchants selling trinkets and foodstuff that those who sold items specific to the temple ceremonies were allowed to set up shop in the first level of the temple, the Court of Gentiles. Jesus' casting out of the moneychangers and cleansing of the temple illustrate this. Stores realize that people will buy certain items on certain holidays. They begin to carry those items and advertise that they do. Manufacturers say, "hey, we need to get in on this," so they begin to produce items that people will buy because they are related to the holiday. And so we get the proliferation of stuff, until Easter is symbolized by a plastic basket containing green plastic strips, a rabbit made from chocolate and a sugarcoated chunk of puffed corn syrup in the shape of a baby chick.

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Q: Why do you commercialize religion holidays?
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