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Intermediaries provide many utilities to customers. The provision of contractual efficiency, routinization, assortment, or customer confidence all create value in channels of distribution.
4 types of Marketing IntermedieriesResellerPhysical Distribution FirmMarketing Service AgenciesFinancial Intermediries
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
There can be a number of different levels to each distribution channel. There is the zero level channel, which involves distribution with no intermediaries whatsoever. For smaller markets, using a zero or one level scheme can be quite practical and effective. By Tauqueer :)
administeration is a process that calls for many intermediaries and small business chains' involvement. :)
tourism intermediaries are any party who assists in the distribution of travel products to tourists e.g. travel agents
Any person or entity that assists in the distribution of travel products to travleers.
They are used so that there can be a middle person going back and forth throughout the distribution
Intermediaries provide many utilities to customers. The provision of contractual efficiency, routinization, assortment, or customer confidence all create value in channels of distribution.
4 types of Marketing IntermedieriesResellerPhysical Distribution FirmMarketing Service AgenciesFinancial Intermediries
Any person or entity that assists in the distribution of travel products to travleers.
Customer Characteristics, Product Attributes, Type of Organization, Competition, Marketing Environmental Forces and Characteristics of Intermediaries are all factors in selecting a distribution channel.
There can be a number of different levels to each distribution channel. There is the zero level channel, which involves distribution with no intermediaries whatsoever. For smaller markets, using a zero or one level scheme can be quite practical and effective. By Tauqueer :)
administeration is a process that calls for many intermediaries and small business chains' involvement. :)
The functions of intermediaries are - 1. Availability 2. Information 3. Communication 4. Negotiation 5. Order 6. Payment collection 7. Financing 8. Risk taking 9. Title transfer
travel intermediaries
Since they understand buyers' and sellers' needs, intermediaries are well positioned to reduce the uncertainty of each. They do this by adjusting what is available with what is needed.