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Various issues can arise which an insurance company might want to talk about. These can include, late payment of a premium, a suggestion to increase your amount of insurance, questions about a change of beneficiary, questions about a claim, etc.

Edit from asker: Turns out in this case it was basically an up-selling endeavor. They basically ask a lot of questions and then recommend increased coverage in areas.
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Q: Why does farmers insurance sometimes insist on talking in person about your home owners insurance policy?
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