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There are many reasons. International tourists are a bigger market than domestic tourists. If they go away with a good impression, more may come. Domestic tourists know more about their home country in terms of culture, places to go, things to do, so less effort needs to be made to make them aware. More needs to be done in those categories for international tourists. There is more competition for international tourists so a lot needs to be done to entice them to come to a country. International tourists generally have more money to spend, so they are good to get. For these and many other reasons, countries put more effort into international tourists.

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Q: Why domestic tourist are relatively neglected by host countries in comparison to international tourist?
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Why are domestic tourists relatively neglected by researchers and government in comparison to international tourists in Australia?

Relatively little is know about domestic tourists compared with their international counterparts, despite their numbers and economic importance. One reason is that national governments do not consider domestic tourists to be as worthy of scrutiny, since they do not bring much valued foreign exchange into the country but 'merely' redistribute wealth from one part of the country to another. Another reason for the relative neglect is that domestic tourists are usually difficult to count than international tourists, since they are not subject, in democratic countries at least, to the border formalities faced by the most international tourists. However, where countries are moving towards political and economic integration, and hence more open borders, international tourists flows are becoming just as difficult to monitor as domestic flows.


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