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The term organization is only used to describe a joint enterprise that involves two or more people; one person alone is not an organization. Hence, organizations need effective communication so that their own members can coordinate their activities. People who do not communicate effectively with each other will wind up working at cross purposes. This would be true even if the environment were not complex and highly competitive. But the challenges of complexity and competition will make it even more important for the members of an organization to be able to coordinate their activities. And generally, it is also necessary to communicate to others who are not members of the organization, since organizations will have customers, or clients, or collaborators of some sort.

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Q: Why effective communication is a prerequisite for the survival of an organisation in a complex and highly competitive environment?
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