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What goes to the customer?----------1. Product 2. Brand. Here to ensure product distribution Organization usages Distribution Channel or some times direct. Whatever it is? By using some media the organization must have to ensure reach of the product to the people and to ensure sales the Organization also have to make the customer understand the basic logic of buying the products.
The organization uses different communication tools to aware the people about the logic/ benefit/ reasons to buy the products. Along with other electronics/ print media, Distribution Channel/ Trade works as the communication Media to define the benefit / logic / reasons for buying this product. Challenging part is Distribution channel/ Trade works as the direct communication media to define product buying benefit. So that Trade Consider as the advertisement media for advertising the messages.
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