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A - because it's a registered trade-name and trademark. Such things are generally capitalised.

B - because it is the product of a company named W.L. Gore & Associates, having been invented by three people, two of whom were named Gore. (The '-tex' suffix comes from 'textile'.)

C - because it is! When someone names a product, they can use any 'style' they want... the iPod and YouTube use irregular capitalisation and that's how it is.

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15y ago
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Q: Why is Gore-tex spelled with a capital G?
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