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MacDonalds is successful in many countries around the world because: Number one, it has the financial resources to expand across the oceans and seas to other countries. Number two, MacDonalds obviously has vigorous and attractive advertising (marketing), which appeals to children and adults. Number three, the prices are affordable. Number four, the menus have a variety from which to choose, with nutritional choices for more than one palate. Number five, and importantly, Mac Donalds has established itself over the past forty-plus years as the epitome of "Americanism" - almost like one would think of "apple pie" or the American "baseball game hotdog."
I hope this is helpful
Wiki User
∙ 13y ago
McDonald's success in many countries can be attributed to its strong brand recognition, consistent menu offerings, and efficient business model. The company's focus on standardized operations, localized menu options, and aggressive marketing strategies have helped it appeal to diverse consumer preferences and adapt to different cultural backgrounds.
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