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According to one explanation that I heard, the cardboard boxes that the 99 flake bars were packaged in was one hundred millimetres in length; so in order that the flakes would fit into the boxes they were manufactured at ninety nine millimetres length.

i thought it was because they cost 99 pence or in America cents when i was little they did now they're 1.30!

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12y ago
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13y ago

Because cadbury made a flake, so they made flake 99. it's called a 99 because it was originally 99p, although it's sometimes £1 now.

Absolute utter Tosh. 99's were around long before decimal currency. 1930's to be exact. 99p didn't even exist. The reason is clouded in time, but here's a reasonable explanation

http://news.bbc.co.uk/1/hi/5223328.stm

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7y ago

its 99 cents

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Q: Why is an ice cream with a flake in it called a 99?
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