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A lot of times business owners underestimate the true weight of strong business credit. Strong implies undeniably sturdy. Well-built, demonstrating strength, are both synonyms for strong business credit. Do not forget that lenders look for only the top performing companies to lend to - why would they take the unnecessary risk? If your companies business credit in not top notch then it is probably lacking strong business credit. With that said, do not think that your business must be the biggest on the block. On the contrary, small and well articulated businesses sometimes have a better chance at financing compared to the Goliath down the street. Strong Business Credit is measured through the business credit score reported at D&B (through the use of a Paydex Score) and, more importantly, it is measured by the business credit profile of the business.

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Q: Why is a Strong brand so crucial in business-to-business marketing?
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