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Determination of the price, promotional campaign, and distribution network cannot begin until the product has been specified.

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Q: Why is creation of a product the starting point for the marketing mix?
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What are the tasks involved in working as a product marketing manager?

A product marketing manager is responsible for targeting the right group of people for the product being offered and finding the right price point to get them to buy. They also need to find the best venue in which to sell the products.


What is a Strategy that creates new products for present markets?

I'm not sure of what your question applies. But taking it in such a way I would like to point here my suggestions of what I have understood from the question. - Marketing strategy doesn't intend in the creation of new products. Moreover, marketing strategy has been structured in gaining a better visibility to the new products (*completely a reverse procedure). Applying a better marketing technique will bring in a better result for the product, in which the users will suppose to be your customers after. It models your business product to the fame and thus, it lets the users to have a try with your product. This in turn will aid you to experience the growth in ROI of your business :)


What are types of marketing strategy?

After setting Marketing Objectives and carrying out Market Research, the MAIN marketing strategies or Marketing Mix would be namely: 1) Product -introducing new product, modifying existing product, product development, R&D, etc. 2) Promotion -Above/Below the line, Unique Selling Point, Choice of medium to promote, etc. 3) Price -Skimming, Penetration pricing policies, etc 4) Place -distribution systems, etc Every marketing strategy can be more or less categorized into the mentioned marketing mix of the "4 Ps".


What is the difference between Product retailing and service retailing from point of view of retail marketing?

Product retailing is when a company sells a product that can come from a manufacturer, the store selling the item only sells it does not have a relationship with the consumer. Service retailing is selling a service such as cleaning a house or repairing a car, a relationship is built between the customer and the service provider. When marketing a product the marketer has to show that the product is desirable to the consumer, whereas when marketing a retail service it is a relationship that is being promoted not just a single transaction.


Where can one learn about web marketing strategies?

One can learn about web marketing strategies from a variety of sources. A good starting point is the 'Idiots Guide' books. Next one can seek opportunities to learn via the internet from: Web Marketing Strategies, Web Marketing Today, Free Honest Marketing, ABC Business Consulting and the list goes on.

Related questions

What are the tasks involved in working as a product marketing manager?

A product marketing manager is responsible for targeting the right group of people for the product being offered and finding the right price point to get them to buy. They also need to find the best venue in which to sell the products.


What is the creation story of shintoism?

A quick search con Google for Shintoism creation storygives you lots of hits. One of them is the Wikipedia article "Japanese creation myth", which may be a good starting point.


What are types of marketing strategy?

After setting Marketing Objectives and carrying out Market Research, the MAIN marketing strategies or Marketing Mix would be namely: 1) Product -introducing new product, modifying existing product, product development, R&D, etc. 2) Promotion -Above/Below the line, Unique Selling Point, Choice of medium to promote, etc. 3) Price -Skimming, Penetration pricing policies, etc 4) Place -distribution systems, etc Every marketing strategy can be more or less categorized into the mentioned marketing mix of the "4 Ps".


What is a Strategy that creates new products for present markets?

I'm not sure of what your question applies. But taking it in such a way I would like to point here my suggestions of what I have understood from the question. - Marketing strategy doesn't intend in the creation of new products. Moreover, marketing strategy has been structured in gaining a better visibility to the new products (*completely a reverse procedure). Applying a better marketing technique will bring in a better result for the product, in which the users will suppose to be your customers after. It models your business product to the fame and thus, it lets the users to have a try with your product. This in turn will aid you to experience the growth in ROI of your business :)


Is JU jitsu a type of soccer?

No, it is a martial art that was used as the starting point for the creation of judo.


What is the difference between Product retailing and service retailing from point of view of retail marketing?

Product retailing is when a company sells a product that can come from a manufacturer, the store selling the item only sells it does not have a relationship with the consumer. Service retailing is selling a service such as cleaning a house or repairing a car, a relationship is built between the customer and the service provider. When marketing a product the marketer has to show that the product is desirable to the consumer, whereas when marketing a retail service it is a relationship that is being promoted not just a single transaction.


Why customer relationship management is different from traditional marketing?

From the marketing perspective, traditional marketing builds category need, awareness of the product (through recall & recognition), a positive attitude (through developing knowledge of the product & liking it) and intention to buy (through consideration of the product and preferring it). Hopefully, a sale occurs at this point. Relationship marketing takes over after the sale for existing customers by stimulating the intention to buy and sometimes after the sale through post-purchase reinforcement. In other words, you should use traditional marketing to recruit new customers and relationship marketing to maintain the relationship with them once you brought them in


What cognizance of the consumer's need is taken by the marketing concept?

The marketing concept begins with the premise that the starting point for business decisions is the customer's needs and wants. Those needs and wants are carefully researched and thoroughly analyzed.


Where can one learn about web marketing strategies?

One can learn about web marketing strategies from a variety of sources. A good starting point is the 'Idiots Guide' books. Next one can seek opportunities to learn via the internet from: Web Marketing Strategies, Web Marketing Today, Free Honest Marketing, ABC Business Consulting and the list goes on.


It has been commonly said that marketing is satisfying customers needs at a profit yet critics of marketing have said that marketing creates unnecessary needs wants how would you attempt to explain?

I'm not sure how common it has been said, but marketing is used mainly to influence a need. A company with a product will hire an advertising agency to create desire for a product to the point where one might feel they need it. Scholars will argue till the end of time, but I think this answer is as clear as day.


What is travel marketing?

you go to a different place (e.g country), and buy a bunch of things then go back to your starting point and sell items for more money.


What role can point of purchase displays play in marketing strategies?

Point of purchase displays are effective for drawing a customer's attention to a particular product. The majority of decisions are made while in the store, so having a coupon or eye-catching display may help draw attention to a specific product.