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As many other business fields you would want to impress you customers, target market with your product. If you are a visionary, then you would want to retain and increase your market share. The one thing about travel and tourism is mainly an experience, and that is intangible. As with any other product the competition is fierce and the first impression would be what would draw a customer to your product.

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Q: Why is first impression important for travel and tourism?
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