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The role or significance of providing good customer service in modern marketing is explained in the following aspects:

  • Competition is increasing, the products offered are becoming larger and more varied, so it is necessary to provide added value.
  • Competitors increasingly are being matched in quality and price, so it is necessary to find a distinction.
  • Customers are increasingly demanding, not only looking for price and quality, but also good service, friendly atmosphere, comfort, personalized service, a Serbian fast.
  • If a customer is dissatisfied with the service or care, is likely to speak ill of one and tell of their bad experience to other consumers.
  • If a customer receives a good service or attention, is very likely to return to buy our products or visit us again.
  • If a customer receives a good service or care, is likely to recommend us to other consumers.

And finally, good service, not only must occur during the purchase process, but also must be present after the purchase, for example, to call the customer to know your impression of the product, or to send letters or greeting cards.

For all these reasons, today it is almost obligatory to provide good customer service or attention.

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