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They are selling a product so they need to know why customers want to buy something, so that they can have a product suitable for them. If they know their area tends to get a lot of hiking tourists, then they need to provide facilities that will attract them. If they know tourists come with families, they'll need to have things for children and adults to do. Naturally they need to know what a customer wants so that they can provide what a tourist wants and get them to come. It is no different to any other kind of product that someone sells. You have to provide what your customer wants.

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Q: Why is it important for tourism people to have a good understanding of travel motivation?
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