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Would you expect to see a cartoon and crayon based scheme for a major technology company? No, of course not! It would be wrong for the audience, the people who will look at the web page.

Would you expect to have difficulty in ordering from an on-line store's web page? No, because that is the purpose of the web page.

You must always consider WHO is going to do WHAT with this page.

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Q: Why is it important to consider audience and purpose when creating webpages?
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