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Q: Why is it important to monitor customer service procedures?
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it helps the company


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How organizations monitor their customer services?

1) Publicity is important for customer service for an organization. People that have a positive experience with a company's customer service department will likely tell two or three others about their experience. Therefore, quality customer service can be a source of promotion for organizations. Contrarily, a person who has a bad customer service experience will likely tell between nine and 20 people. 2) Monitoring customer service for the organization is highly important. Customer service is also important to an organization because it can help differentiate a company from its competitors. . For example, it may be difficult to tell the difference between two small-towns newsagent stores, especially if their prices are similar. Therefore, putting extra efforts into customer service may be thing that gives one of the newsagents a competitive advantage. This is important for the organization as their level of customer service will be recognised by the customers making their business come out on top. 3)