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Why is service encounter important?

Updated: 9/26/2023
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Q: Why is service encounter important?
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Why is an encounter form important?

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What is service encounter?

Service encounter is AKA the Moment of truth. it is when the customer interacts with the service or product for the first time.It has 3 different P's than the product and they are:peopleprocessphysical evidenceService encounters are transactional interactions in which one person (e.g., a vendor, office clerk, travel agent) provides a service or good (e.g., a product, an appointment, airline tickets) to another person.A service encounter is a period of time during which customer interact directly with a service. It is also called as "Moment of Truth"


What service encounter?

Service encounter is AKA the Moment of truth. it is when the customer interacts with the service or product for the first time.It has 3 different P's than the product and they are:peopleprocessphysical evidenceService encounters are transactional interactions in which one person (e.g., a vendor, office clerk, travel agent) provides a service or good (e.g., a product, an appointment, airline tickets) to another person.A service encounter is a period of time during which customer interact directly with a service. It is also called as "Moment of Truth"


When recovering from a defective service encounter a botched task calls for an apology?

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a framework depicting how customers move from the perpurchase stage (in which the recognize their needs, search for and evalute alternative solutions and make desicions) to a service encounter search ( in whicht they obtain service delivery) and thence a post encounter stage ( in which they evaluate service performance against expectations)


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