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Social class influences consumer buying behavior as it determines a person's purchasing power, lifestyle choices, and cultural preferences. Individuals from different social classes have distinct attitudes towards brands, products, and services, and this impacts their decision-making process when making purchases. Understanding social class helps marketers tailor their marketing strategies to target specific segments effectively.

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Q: Why is social class an important factor in consumer buying behavior?
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Which of the following is a social factor that can influence consumer buying decisions?

Social class is a social factor that can influence consumer buying decisions. People belonging to different social classes may have different preferences, behaviors, and purchasing patterns based on their social status and values.


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Related questions

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Cultural, psychological, and social factors are believed to have the broadest and deepest influence on consumer behavior. Cultural factors include values, beliefs, and norms that shape individuals' preferences. Psychological factors, such as perception and motivation, impact how consumers process information. Social factors like family, reference groups, and social class influence consumers' purchase decisions and behaviors.


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