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The "That's not all" technique is effective because it adds value to the initial offer by presenting additional benefits or bonuses after the main offer. This creates a sense of surprise and generosity, increasing the perceived value of the product or service and making the deal more compelling to the customer. It can also create a sense of urgency or FOMO (fear of missing out) that encourages customers to make a purchase.

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Q: Why is the that's not all technique effective?
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