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Traditionally, 6:00pm is the average time when the 9-5 workforce return home, get settled in and begin to watch TV - the news is often their first choice. The 5:00 pm news is an alternative for stations to 'get the jump' on others and cater to the rest of the viewers. It often beats the ratings for the 6:00 news, especially when there is a major story to cover.
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