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It's not. Webster doesn't have a problem.

; Main Entry: : tour·ism ; Pronunciation: : \ˈtu̇r-ˌi-zəm\ ; Function: : noun ; Date: : 1811 1: the practice of traveling for recreation

2: the guidance or management of tourists

3 a: the promotion or encouragement of touring b:the accommodation of tourists

http://www.merriam-webster.com/dictionary/tourism

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Q: Why is tourism so difficult to define?
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