answersLogoWhite

0

Why protect consumers?

Updated: 9/13/2023
User Avatar

Wiki User

9y ago

Best Answer

Consumers must be protected for an economy to be truly productive. There is a great danger of recession when the owners hold all of the power.

User Avatar

Wiki User

9y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: Why protect consumers?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

How is the Better Business Bureau able to protect consumers?

by alerting the public and the government to fraudulent companies


What are the causes of consumer exploitation?

1. Illiteracy and Ignorance: Consumers in India are mostly illiterate and ignorant. They do not understand their rights. A system is required to protect them from unscrupulous businessmen. 2. Unorganised Consumers: In India consumers are widely dispersed and are not united. They are at the mercy of businessmen. On the other hand, producers and traders are organized and powerful. 3. Spurious Goods: There is increasing supply of duplicate products. It is very difficult for an ordinary consumer to distinguish between a genuine product and its imitation. It is necessary to protect consumers from such exploitation by ensuring compliance with prescribed norms of quality and safety. 4. Deceptive Advertising: Some businessmen give misleading information about quality, safety and utility of products. Consumers are misled by false advertisement and do not know the real quality of advertised goods. A mechanism is needed to prevent misleading advertisements. 5. Malpractices of Businessmen: Fraudulent, unethical and monopolistic trade practices on the part of businessmen lead to exploitation of consumers. Consumers often get defective, inferior and substandard goods and poor service. Certain measures are required to protect the consumers against such malpractices. 6. Freedom of Enterprise: Businessmen must ensure satisfaction of consumers. In the long run, survival and growth of business is not possible without the support and goodwill of consumers. If business does not protect consumers' interests, Government intervention and regulatory measures will grow to curb unfair trade practices. 7. Legitimacy for Existence: Business exists to satisfy the needs and desires of consumers. Goods are produced with the purpose of selling them. Goods will, in the long run, sell only when they meet the needs of consumers. 8. Trusteeship: Businessmen are trustees of the society's wealth. Therefore, they should use this wealth for the benefit of people. source - enzine articles


What are brand images?

A brand image is the total perception of the brand by its consumers. The brand image is very important to protect and most times is protected by a PR Agent or variation of public relations.


What can consumer's do to protect themselves and their privacy from unwanted or intrusive advertising and promotion campaigns?

Consumers can protect themselves from intrusive promotion campaigns by cross-checking the people they give their phone numbers and email addresses to. Many online surveys that ask for people's numbers end up sending advertising materials.


Are penguins consumers?

Yes, penguins are secondary consumers because they consume the first order. Mainly eat fish which are primary consumers