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Why using up selling?

Updated: 8/17/2019
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15y ago

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Up-selling is a sales technique whereby a salesman attempts to have the customer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously. Up-selling can imply selling something additional, or selling something that is more profitable or otherwise preferable for the seller instead of the original sale. Ex.: selling an extended service contract for an appliance Up-selling is cheap to implement, develops customer relationships and can dramatically increase revenue.

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