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This one is easy....sales dropped off dramatically due to price. The Supra was in a price position that MOST people could not afford off the showroom floor. I remember looking at a new 1995 Twin Turbo fully loaded and it was listed at nearly $57,000.00 in Miami at the time. Way too rich for me!

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17y ago
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Q: Why was the Supra discontinued in the US?
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